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Latest Salesforce Marketing-Cloud-Email-Specialist Exam Practice, Marketing-Cloud-Email-Specialist Certified Questions

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Salesforce Certified Marketing Cloud Email Specialist Sample Questions (Q10-Q15):

NEW QUESTION # 10
A marketer needs to test personalized content in an email prior to sending. How can the marketer easily minimize the possibility of someone unsubscribing during the testing process?

A. Send the marketing team a link to the Subscriber Preview of the email.
B. Send to a Test Data Extension via the Send Flow.
C. Deselect the option to Enable System Generated Links in the Test Send.
D. Create a version of the email that does not include the unsubscribe link.

Answer: B

NEW QUESTION # 11
Northern Trail Outfitters (NTO) wants to test Einstein Recommendations against the company's static product recommendations in a product return confirmation email. Next, NTO needs to evaluate the results and choose the winning option for future confirmations.
Which journey type is best suited to run this test?

A. Multi-Step
B. Single Send
C. Transactional Send

Answer: A

Explanation:
Explanation
A multi-step journey is best suited to run a test between two different versions of an email, such as Einstein Recommendations versus static product recommendations. A single send journey can only send one version of an email to a single audience. A transactional send journey can only send transactional messages that are triggered by API calls or events.

NEW QUESTION # 12
A marketing specialist at Northern Trail Outfitters wants to automate sending the weekly newsletter to subscribers. The audience is located in one data extension, but they also want to send to a partner seed list.
Which tool method should the specialist use?

A. User Initiated Send
B. Automation Studio Email Activity
C. Multi-Step Journey

Answer: A

Explanation:
Explanation
User Initiated Send is the method that the specialist should use. User Initiated Send is a feature that allows you to create and send an email message to one or more data extensions or lists at any time. You can also schedule the send for a future date and time or set it to recur at regular intervals. You can use this feature to automate sending the weekly newsletter to subscribers in one data extension and a partner seed list. Multi-Step Journey is not necessary if you only want to send one email message without any other journey activities.
Automation Studio Email Activity is not suitable if you want to send to a partner seed list, as it only supports data extensions as sendable audiences.

NEW QUESTION # 13
A healthcare marketer would like an email sent to patients as soon as they request a password reset for their account.
Which journey type is the best solution for the marketer to set up?

A. Single Send Journey
B. Transactional Send Journey
C. Multi-Step Journey

Answer: B

NEW QUESTION # 14
The marketing team at Northern Trail Outfitters (NTO) is working to make newsletter emails more relevant to subscribers. The first step is to segment subscribers, so NTO is not sending a "batch and blast" newsletter.
The second step is to personalize content based on the data that has been collected from subscribers.
What are two ways NTO can continue to improve the relevance of its newsletter? (Choose two.)

A. Change the color of the email background to match their subscribers' preferred color of choice.
B. Use a substitution string to populate a subscriber's name in the subject line.
C. Use a substitution string to populate a photo of the subscriber in the header of the email.
D. Create content tailored to subscribers' interests and use dynamic rules to populate relevant content.

Answer: A,C

NEW QUESTION # 15
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